Strategic Signals provide curated list of interesting, compelling, differentiating and innovative strategies followed by select businesses followed by Resonvate in different industry domains.
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#1 DEFENDING LEADERSHIP
Ability to stay on the top of game and maintain position as market leader. Be wary of disruptive forces and continually refresh one’s competitive advantage.
#2 WAR FOR TALENT
Identify, build and sustain a high performing team to act as a key differentiator and asset for the business.
#3 CUSTOMER TRUST & PARTNERING
Sustaining a trusted and respectful relationship – once a customer, customer for life.
#4 SUPPLY CHAIN ELASTICITY
De-risking and effectively manage the global supplier, logistics and end-to-end supply chains to manage geopolitical and geographical challenges.
#5 NETWORK EFFECTS
Making products and services to be more compelling and valuable as more people start using it.
#6 BUSINESS MODEL AGILITY
Create, pivot and reinvent business models to stay relevant and maintain a sustainable financial position in the marketplace.
#7 VANTAGE POSITIONING
Crafting the right narrative and positioning the brand, product and services in a way it appeals to different market and customer segments.
Ability to stay on the top of game and maintain position as market leader. Be wary of disruptive forces and continually refresh one’s competitive advantage.
Company: Zespri
Industry: Food (Kiwi Fruit)
Location: NZ (Headquarters), global presence
Spotted: NOV 2022
Key Signals:
- Together with our commitment to purpose-led growth and sustainable production, has helped create a stronger emotional connection among consumers who are increasingly concerned about the values of the people behind the product, as well as the quality and provenance of the product itself.
- Refreshed brand and added emphasis in purpose-led marketing in the coming years to continue to capture both volume and value growth and build a more meaningful connection with consumers around the world.
- Move from functional to emotional marketing message for Brand consistency.
Reference: https://www.zespri.com/content/dam/zespri/nz/annual-reports/Zespri-Annual-Report-2021-22.pdf