Inspiration is everywhere and everything -Throughout the history, great minds have applied this philosophy to come up with highly impactful innovations. Amongst the multiple sources, one source of inspiration which gets less attention is that of ‘arts’. Arts has played a key role and continues to play a key role
Domain: Automotive
Carma project: Toyota’s nudge for product recall
Traditionally, project recall in automobile, healthcare, food or other industry has been done as a massive public relations exercise supported by the company’s sales, distribution and service partners. The outcomes from the traditional route has not always been very encouraging. Toyota, the largest car manufacturer started to think about it
Car Paint inspired by Jewelry Store
In 1940s, painting car was a specialised task and it took 40 odd days to paint a car;this proved to be a big bottleneck to increase car production. The solution to this challenge however came from an unrelated industry due to the resourcefulness of one of the greatest innovators,Charles Kettering.