Price menu for healthcare services: Unheard but possible

Whenever we purchase something online or in the market, we look for features, quality and most importantly pricing. In case of online purchase, transparency in pricing is a must have. And, there is whole lot of pricing comparison sites and innovations happening in aggregation platforms. Can we imagine the same

Making it too easy can backfire: Cake mix story

At times making it too easy can backfire! That’s what  General Mills, a famous US based  Food company uncovered when they were investigating the reasons as to why their Betty Crocker brand ‘Cake mix’ failed to generate sales. On analysis they found the following issues, – Women always took pride

Non Damage Business Interruption:Reinsurance Innovation

Reinsurance is the business of insuring the insurance companies.These companies generally are in the forefront of understanding the global economic changes and have a great understanding of the risks. The leaders in the industry are the likes of Munich Re, Swiss Re and Zurich. Reinsurance companies for years have focused

Sharing and Collaboration Economy : You just can’t ignore!

Sharing economy and collaborative consumption is all pervasive across countries and across industries.While there has been lot written and spoken about the big innovations stories like Uber, Airbnb there are lot more interesting patterns which could help us to improve our Resonvate thinking. Few interesting patterns on how the sharing

Fosbury Flop:Changing the rules of the game

Richard Douglas “Dick” Fosbury (born March 6, 1947) is one of the most influential athletes in the history of track and field. He revolutionized the high jump event, inventing a unique “back-first” technique, now known as the Fosbury Flop, adopted by almost all high jumpers today. His method was to