Navigator: Customer journey management

Japan’s Future Lab creates IKEA like experience in agedcare

@Action, competing to succeed, customer journey management, Enhance Brand, Enrich Marketing, Go-To-Market, growing a business, Healthcare & Life sciences, Increase Awareness, Make a difference, Mini, Practices & methods

Customers who have bought from IKEA , will be familiar with the way the IKEA stores sell through a living experience than selling product features. A ideal living room is presented with different configuration of products providing ideas for customers to choose their products of choice. Japan’s Future Care Lab

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Poland’s Idea Bank Express

@Action, challenging status quo, creating value, customer journey management, Enhance Customer Experience, Financial Services, growing a business, Identifying a need, Improve Productivity, Practices & methods, sharing economy, teaming strategy, Technology, Transportation

Innovation which brings digital experience in physical world, sometimes known as ‘phygital’ if done well can be engaging, disruptive and impactful. Poland’s Idea Bank known for its innovation is definitely showing the world how to win in ‘phygitial’ category. Aimed at targeting the SME business segment, Idea Bank identified that

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