Carma project: Toyota’s nudge for product recall

Traditionally, project recall in automobile, healthcare, food or other industry has been done as a massive public relations exercise supported by the company’s sales, distribution and service partners. The outcomes from the traditional route has not always been very encouraging. Toyota, the largest car manufacturer started to think about it

Potato King who used curiosity to change people minds

In the 1700s, famine in Europe occurred regularly—crops failed and invading armies often stole or burned food. Frederick the Great of Prussia saw in the potato a solution. Highly filling and weather resistant, it was also a difficult crop to steal or destroy. But Prussians wouldn’t have it. Potato eating

Nudge Unit in Australian government drives behaviour change

State of New South Wales, in  Australia have been actively supporting the mission to use behavior science as a key enabler to enable policy decisions and drive positive society change. They are using the principles of behavioral science to tackle interesting problems : 1. Reduce city traffic congestion through flexi

Formula E Power boost by fans

Formula E, which promotes care racing in electric cars has empowered its fans to actively involve in races through ‘Fanboost‘. Fanboost is a concept where their favorite drivers based on fans votes can get a power boost during the race. There is a power accelerator device that gets activated during

Brazil’s Sport Club Recife innovates organ donation

Brazil’s Sport Club Recife is known for having some of the most passionate fans in Brazil . They are passionate about life too. Even after death. 51,000 Recife fans have signed up to donate their organs after they die (more than the stadium capacity). The club has mobilised their passionate

Italy Mafia : Methods behind murky deals !

Both are five letter words and they have become synonymous with each other ! Yes , Italy and Mafia have become inseparable . Mafia in Italy has a rich history and are an integral part of Italian economy. ( See : Mafia Empire Statistics ) . Though the activities they

Celebrating imperfection for better cause

 IMPERFECT PICKS is a special category of Harris Farms , a food retailer. Imperfect picks are seasonal range of fruit and vegetables that might not look perfect from the outside, but are as perfect as ever on the inside. IMPERFECT PICKS helps reduce the astonishing statistic that 25% of farmers

Trial by ordeal as an effective system for guilt

Trial by Ordeal is a judicial practice by which the guilt or innocence of the accused is determined by subjecting them to a painful task. If either the task is completed without injury, or the injuries sustained are healed quickly, the accused is considered innocent. In medieval Europe, like trial

Nature vs Nurture : Does theory of Tabula Rasa hold good ?

Every ambitious person wants to achieve something in the world and make their mark.However does everyone possess the required talent to achieve their goals? This question has always been a subject of interest to philosophers over generations and leads us to the interesting debate about, ‘Nature vs. Nurture’. For example

Innovations in skill development

It is not just the private organizations who are taking skill development seriously. Several leading countries who are abreast with the disruptive business models and  proliferation of technology across the business are taking skill development seriously to improve the overall productivity with an aim to remain competitive in the global